Jobs

Position Summary

The Sales & Marketing Manager is responsible for growing Ex Novo Brewing’s presence in both on- and off-premise markets while serving as the primary point of contact for our distributor partners. This role bridges sales execution, distributor management, inventory awareness, forecasting, and market-facing marketing campaigns to ensure our beer and non-alcoholic products are in the right places, at the right time, and supported by thoughtful, effective programming.

This role owns sales-driven marketing campaigns outside of social media, working closely with the Creative Director on content development while independently driving campaign strategy, execution, and follow-through in the market.

This position does not include brewing or production responsibilities.

Key Responsibilities

Sales & Account Management

• Manage and grow on-premise and off-premise accounts, including bars, restaurants, retailers, and key chain partners
• Develop and execute sales strategies to increase distribution, velocity, and brand awareness
• Conduct regular account visits, tastings, staff trainings, and promotional support
• Work closely with accounts to understand their needs and position the right products
• Track sales performance and adjust strategy as needed to meet revenue goals

Distributor Management & Relations

• Serve as the primary point of contact for distributors and wholesaler partners
• Manage distributor execution, including placements, pricing, programming, and inventory levels
• Conduct regular distributor meetings and performance reviews
• Collaborate with distributors on forecasts, market visits, and regular check-ins
• Ensure alignment between distributor activities and company sales and marketing objectives
• Create and present an Annual Business Plan for each distributor

Marketing Campaigns & Market Programming

Own and drive sales-focused marketing campaigns outside of social media, including:

• Seasonal and limited-release launches
• Distributor and retail programming
• On-premise activations and promotions
• Events, tastings, and brand partnerships
• Trade-facing materials and incentives

Additional responsibilities include:

• Collaborating with the Creative Director on campaign concepts, messaging, and creative assets
• Maintaining ownership of campaign execution, timelines, and follow-through
• Translating sales goals and market opportunities into clear, actionable campaign plans
• Coordinating with distributors and key accounts to ensure proper in-market execution
• Measuring campaign effectiveness using sales data, velocity, and distributor feedback
• Refining future efforts based on performance
• Ensuring brand consistency and quality across all market-facing materials and activations

Production Forecasting

• Provide clear, realistic sales forecasts to guide production planning
• Monitor sales velocity and seasonal trends
• Communicate upcoming needs, potential risks, and opportunities to the operations team
• Help prevent out-of-stocks and excess inventory through proactive planning

Inventory Management

• Oversee finished goods inventory across the brewery, distributors, and key accounts
• Monitor inventory aging, rotations, and depletion rates
• Support inventory planning around launches, events, and seasonal shifts
• Help keep beer fresh and moving in the market

Reporting & Coordination

• Track and report sales data, KPIs, distributor performance, and campaign outcomes
• Maintain accurate sales forecasts, account records, pricing information, and promotional calendars
• Support budgeting and planning efforts related to sales, distribution, and marketing initiatives
• Ensure compliance with all applicable alcohol regulations related to sales and distribution

What We’re Looking For

• Experience in craft beer or beverage alcohol sales
• Strong understanding of the three-tier system
• Experience executing or managing sales-driven marketing campaigns
• Comfort managing distributor relationships and working in the field
• Strong organizational skills and ability to manage multiple initiatives
• Clear, collaborative communicator across creative, operations, and sales teams
• Passion for craft beverages and supporting an independent brewery

How You’ll Be Successful

• You’re present in the market and proactive with accounts and distributors
• Sales and marketing efforts feel aligned, intentional, and well-executed
• Distributors feel supported, informed, and accountable
• Campaigns are thoughtful, organized, and tied to real sales outcomes
• Forecasts are accurate and inventory stays healthy and fresh
• You represent Ex Novo with professionalism, humility, and authenticity

What This Role Does Not Include

• Brewing or cellar operations
• Direct production or packaging responsibilities
• Ownership of social media channels or day-to-day social posting

COMPENSATION: $75k-$85k

BENEFITS: Ex Novo offers generous 401k matching, health insurance plans and all sorts of other perks.

Come be a part of our team!